III Sem B.com - Business Communication - Question Paper 2012

III Semester B.com. Examination, Oct / Nov 2012
(Semester Scheme) (2012-13 and onward) (Fresh)
(PART - B) : Business Communication

Time : 1-1/2 hours                                                                                        Max. Marks : 50

Instruction : Answer should be written in English only.


Answer any ten of the following questions. Each correct answer carries two marks. (10x2=20)

1. a) What does Letter Head Connote ?
b) What is Subject Line ?
c) What is Post Script ?
d) Does Greeting go with Salutation ?
e) What is "Jagron" in a Business Letter ?
f) What is Letter of Credit ?
g) What is Provident Fund ?
h) What is Cash Discount ?
i) What is a Follow-up Letter ?
j) What are solicited Enquires ?
k) What are the Objectives of Writing Sales Letters ?
l) What do mean by Trail Order ?


Answer any two of the following questions. Each correct answer carries fifteen marks. (2x15=30)

2. As a customer of your bank, draft a letter requesting them for a Bill-Discounting facility up to Rs. 2 Lakhs and Cheque Discounting facility up to Rs. One lakh.

3. A retailer has requested you to supply 6 fax machines at 20% discount for a valued customer. Draft a reply stating that the rate of discount cannot exceed 15%. Make an attempt to get the order.

4. Gangadhar Plastic Company in Rajajinagar, Bangalore, receives a complaint from colour plastics dealer of Mahalaxmi Layout regarding delay in dispatch of the order. Write a suitable reply.

5. Place an order for 300 boxes of coloured magic crayons subject to the manufacturers agreeing to pack them in specially designed boxes for Diwali presentation for no addition charges.


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