III Sem B.com - Marketing Management - Question Paper 2012

III Semester B.com. Examination, Oct / Nov 2012
(Fresh) (Semester Scheme) (2012-13 and onwards)
COMMERCE
3.4 : Marketing Management

Time: 3 Hours                                                                        Max. Marks : 100

Instruction : Answer should be written under correct question number completely either in English or Kannada.

SECTION -A

Answer any eight of the following questions. Each correct answer carries two marks. (8x2=16)

1. a) What do you mean by marketing plan ?
b) What do you mean by downsizing strategy ?
c) Write a note on Micro-Marketing Environment.
d) What is learning model ?
e) Write a note on Target market.
f) What are the differences between Selling and Marketing ?
g) Write a note on publicity.
h) What do you mean by pricing ?
i) What do you mean by product positioning ?
j) Write a note on undifferentiated marketing.

SECTION - B

Answer any three of the following questions. Each correct answer carries eight marks. (3x8=24)

2. Explain the process of marketing ?
3. Explain the various marketing strategies at different stages of product life-cycle ?
4. What do you mean by Branding ? Explain the importance of Branding ?
5. Explain E-Business and M-Business ?
6. Explain the role and importance of distribution channels.

SECTION - C

Answer any four of the following questions. Each correct answer carries fifteen marks. (4x15=60)

7. Define Marketing. Explain concepts of marketing.
8. Explain various factors influencing the consumer behaviour.
9. Define Market Segmentation. Explain the basis for Market Segmentation.
10. Explain various components of macro-marketing environment.
11. What do you mean by Advertising ? Explain the different Medias of Advertising.


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