Marketing Management Question Paper 2012

II Semester BBM Examination, April/May 2012
(Semester Scheme)
Marketing Management

Time: 3 Hours                                                                 Max. Marks : 100

Instruction:  1) Answers Should be written completely only in English. 
                        2) Answer all the Sections.

SECTION - A

Answer any 8 sub-questions. Each sub-question carries 2 marks.           (8x2=16)

1. a) Define marketing management.
b) What is relationship management?
c) Expand AIDAS.
d) Define product.
e) Give the meaning of consumer behaviour.
f) What is meant by market segmentation?
g) Mention the meaning of personal selling.
h) Give the meaning of pricing policies.
i) Who is a retailer?
j) What is marketing research?

SECTION - B

Answer any 3 of the following questions. Each question carries 8 marks.   (3x8=24)

2. State the various factors influencing pricing policies of a firm.
3. Briefly explain the function of Branding.
4. Briefly analyse the different stages of product life cycle.
5. What are the features and importance of Advertising?
6. State the function of wholesaler.

SECTION - C

Answer any 4 of the following questions. Each question carries 15 marks.     (3x15=60)

7. What are the merits and demerits of advertising?
8. Discuss the factors which influence choice of channel of distribution.
9. Describe the techniques of marketing research.
10. Discuss the methods of pricing policy and strategies.
11. Explain the merits and demerits of branding and packaging.