Marketing Management Question Paper - 2006

III Semester B.com Examination, Nov/Dec 2006

(Semester Scheme)

3.4: Marketing Management

Time: 3 Hours                                                                        Max. Marks : 90

Instruction:  1) Answers Should be written completely only in English. 
                        2) Answer all the Sections.

SECTION - A

Answer any 10 sub-questions. Each sub-question carries 2 marks.   (10x2=20)

1. a) Define Marketing Management.b) What is traditional concept of marketing ?
c) What is market penetration ?
d) What are controllable forces ? Give example.
e) Name any two bases of market segmentation.
f) What are the attributes of a product ?
g) Differentiate between 'Customer Satisfaction' and 'Customer Delight'.
h) What do you mean by 'product line' ?
i) What is zero level channel ? Give example.
j) Name any two advantages of personal selling.
k) Expand the terms SMS and MMS.
l) What is pull strategy ?

SECTION - B

Answer any 5 of the following questions. Each question carries 5 marks.       (5x5=25)

2. Analyse the systems approach to the study of marketing.

3. State the uncontrollable factors which affect the marketing environment.

4. State any five reasons for new product failure.

5. Explain any three factors influencing pricing decisions.

6. State any five functions of wholesalers.

7. Analyse the attributes of a good advertising copy.

8. What are the objectives of salesmanship ?

9. Write short note on stages in new product development.

SECTION - C

Answer any 3 of the following questions. Each question carries 15 marks.        (3x15=45)

10. Give the classification of marketing functions and explain the same.

11. "Success and survival in marketing requires monitoring the environment" - Explain this statement.

12. What is Packaging ? Explain the different functions of a package.

13. What is pricing strategy ? Explain the different policies and strategies followed by the business firms.

14. What is channel management ? Explain the steps involved in the management of channel intermediaries.